Hilton Cocoa Beach Oceanfront
We heard your requests for a new location on Cocoa Beach, and we totally agree with you, that is why this year's Summer Showcase will be held at the recently renovated, beautiful, and very clean Hilton Cocoa Beach Oceanfront.

The Hilton Cocoa Beach is sold out, but POF has reached an agreement with the La Quinta Inn for overflow rooms for $85. Call Judy directly at (321) 783-2252 ext. 603 and ask for the POF rate.
Enjoy quality contionuing education and a mini-vacation on the beautiful beaches of Florida’s Space Coast. The best & most affordable education available taught by our world class FACULTY, featuring nationally-known instructors and presenters. To view this year's list of continuing education courses visit the Summer Showcase SCHEDULE OF EVENTS page.
Summer Showcase is back in the great NEW location on the beach and is BIGGER and BETTER than ever.
- Over 30 different CE topics offered, giving you plenty of options
- Six different hands-on workshops, giving you more options
- Fourteen of the Nation's finest optical trainers, our largest faculty ever
- World Class education available in a World Class Resort and Spa
- All 20 of Florida’s required hours of continuing education in one weekend
- The latest in eyewear fashions and accessories on display
- Flexible day rates, you only pay for the days you plan to attend
- POF’s optician friendly payment options & 100% cancellation refund policy
- Your educational dollars supporting your profession State & Nationally
Printer friendly (PDF) version of brochure for registration
OPTIONAL HANDS-ON WORKSHOP
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Printer friendly (PDF) version of brochure for registration
Registration Fees
STANDARD RATES |
Early Bird Rate by July 17 |
Base Rate After July 17 |
On Site Rate after August 3 |
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|---|---|---|---|---|
| Full | All Three Days | $197 |
$217 |
$227 |
| Two Days | Friday & Saturday | $187 |
$207 |
$217 |
| Saturday & Sunday | $187 |
$207 |
$217 |
|
| One Day | Friday | $97 |
$117 |
$127 |
| Saturday | $117 |
$137 |
$147 |
|
| Sunday | $87 |
$107 |
$117 |
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DISCOUNTED MEMBER RATES |
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| Full | All Three Days | $97 |
$117 |
$127 |
| Two Days | Friday & Saturday | $87 |
$107 |
$117 |
| Saturday & Sunday | $87 |
$107 |
$117 |
|
| One Day | Friday | $67 |
$87 |
$97 |
| Saturday | $77 |
$97 |
$107 |
|
| Sunday | $57 |
$77 |
$87 |
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Hands On Workshops |
Must be registered for Summer Showcase to attend workshops except for Spanish for Opticians. Limited seating in workshops. Placements are on a first come, first served basis. Workshop placement is not guaranteed. |
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Session |
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Photochromic Lenses: Exposed |
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A |
Fri 1:00pm - 2:00pm | $10 |
$20 |
$25 |
B |
Fri 3:00pm - 4:00pm | $10 |
$20 |
$25 |
Reducing Remakes: Tips, Tools, Tweaks, and Rules |
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C |
Sat 9:00am - 11:45pm | $24 |
$29 |
$35 |
Time Management for Opticians |
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D |
Sat 1:00pm - 3:00pm | $19 |
$24 |
$30 |
F |
Sat 3:30pm - 5:30pm | $19 |
$24 |
$30 |
Advanced Frame & Color Selection |
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E |
Sat 2:30pm - 5:15pm | $19 |
$24 |
$30 |
Business Development for Opticians |
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G |
Sun 9:00am - 1:00pm | $39 |
$49 |
$55 |
Spanish for Opticians |
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H |
Sun 10:am - 11:45pm | $49 |
$59 |
$65 |
| Hands-On Fitting and Custom Adjustment of Frames | ||||
J |
Fri 1:00pm - 3:00pm | $29 | $34 | $40 |
K |
Sat 8:00am - 10:00am | $29 | $34 | $40 |
Printer friendly (PDF) version of brochure for registration
POF’s goal is to provide you with the friendliest service possible and to treat you as the professional that you are, we accept all major credit cards & your checks in advance & on-site.
Our cancelation policy is also professional & optician friendly, if you need to cancel for any reason, POF will give you a 100% refund, no explanation needed, just sent us a note confirming you cannot attend before the event & we will refund ALL of your money after the event.
Special Accommodations: In accordance with ADA, do you have any special requirements that we need to accommodate? Please call 850-201-2622. Pre-registration and 7 days advance written notice is required.
Join your friends and the exhibitors featuring the latest in eyewear & services on Saturday for lunch and Happy Hour!
Exhibits Open
Saturday August 6, 2011
12:00pm - 1:30pm for Lunch
5:30pm - 7:00pm for Happy Hour
Attending Exhibitors:
ICE-TECH Advanced Lens Technologies
See Ya Eye Wear/Simmons Design
...and more!
If you are interested in Exhibiting your Company's Products at this event, please download the POF Display Table Agreement and return it to POF or register online thru POF's Gateway Page and select the 'Exhibit Opportunities at POF Events" under the Events section