Professional Opticians of Florida presents

Optical Summer Showcase

August 5-7, 2016 |  The Shores Resort & Spa - Daytona Beach Shores

Summer Showcase will be hosted in our NEW Daytona Beach Shores Location August 5-7, 2016


Our new Daytona Beach Shores location 

 The Shores Resort & Spa
  2637 S. Atlantic Avenue
  Daytona Beach Shores

For reservations call
(386) 767-7350
The POF group rate is $139 per night*
*Resort fee waived

OR CLICK HERE to make hotel reservation online 

The Shores Resort & Spa in Daytona Beach Shores is in an opportune beach location, only ninety minutes from Jacksonville and an hour from Orlando.  Located on the edge of one of the most beautiful strands of Daytona Beach - The Shores barrier island - The Shores Resort & Spa offers a distinctively different approach to your luxury hotel experience.

After a long day of stimulating CE sessions, take some time to stroll down the sandy shoreline or surfing  Daytona Beach Shores! Enjoy the beautiful ocean views from the hotel's comfortable guestrooms and suites, which are perfect for families or romantic getaways, with Kids Club activities and a heated oceanfront saltwater pool. Rooms include plush linens, in-room refrigerators, and free wi-fi.    

The only AAA Four-Diamond luxury beachfront hotel in Daytona Beach, The Shores Resort & Spa combines the exciting spirit of Daytona with the service and luxury resort amenities you so well deserve:

  • Opulent Florida beach hotel accommodations complete with four-poster feather beds, doorless Italian marble showers, 42-inch flat-screen televisions, and drop-dead gorgeous views of the Atlantic Ocean or Intracoastal Waterway

  • Oceanside sundeck with outdoor swimming pools, Jacuzzi, beachfront cabanas, Tiki Bar, beachside fire cauldrons and miles of white-sand beach

  • Azure restaurant, featuring signature dishes and an extensive wine selection for indoor and beachfront fine dining

  • Indulge, an extravagant spa oasis that presents guests of our Daytona Beach spa resort with the ultimate in pampering and relaxation
  • Nearby access to all the fun of Daytona Beach - water sports, family and cultural attractions, motorsports, festivals, sporting events and more

Surf, sand, service and style. Get ready for a Daytona Beach luxury hotel vacation unlike any other at The Shores Resort & Spa.


2016 Summer Showcase 
will be at this great location on the beach

  • CE Schedule coming soon

  • Over 35 different CE topics will be offered, giving you plenty of options

  • Great optional Hands-On Workshops

  • World Class education available on the beach

  • All 20 of Florida’s required hours of continuing education in one weekend

  • The latest in eyewear fashions and accessories on display

  • Flexible day rates, you only pay for the days you plan to attend

  • POF’s optician friendly payment options & 100% cancellation refund policy

  • Your education dollars support your profession locally & nationally

POF’s goal is to provide you with the friendliest service possible and to treat you as the professional that you are. We accept all major credit cards & your checks in advance & on-site.


Our cancellation policy is also professional & optician friendly. If you need to cancel for any reason, POF will give you a 100% refund, no explanation needed. Just send us a note confirming you cannot attend before the event & we will refund ALL of your money after the event.

Special Accommodations: In accordance with ADA, do you have any special requirements that we need to accommodate? Please call 850-201-2622. Pre-registration and 7 days advance written notice is required.

Join your friends and the exhibitors that will be featuring the latest in eyewear & services on Saturday during lunch and happy hour.

Exhibits Open Saturday

11:45am - 1:30pm Lunch
5:15pm - 7:00pm Happy Hour

If you are interested in Exhibiting your Company's Products at this event, please download the POF Display Table Agreement and return it to POF.

Registration will be opening soon for Summer Show Education